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The goal is not to be good at social media. The goal is to be good at business because of social media.

Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both? When should you try to colonize a new social outpost? What about the balance between social media marketing and social customer care?

We will help you take your social media program from good to outstanding. Based on our work with some of the world’s largest brands, plus our day-to-day experience running an award-winning social media program via our Convince & Convert Media division, we bring the strategy, operational know-how and hype-free counsel you need.