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Advertising on Instagram

With a community of more than 500M, Instagram is one of the world’s largest mobile ads platforms.

Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.

Instagram ads are now available globally for all businesses — big and small.



Instagram Ad Solutions

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app.


Instagram Ad Formats


Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 60 seconds long and in landscape format.

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.



Clicks to Website

  • Send people to important sections of your website
  • Available Ad Formats: Photo, Video, Carousel

Website Conversions

  • Get people to take specific actions on your website
  • Available Ad Formats: Photo, Video, Carousel

Mobile App Installs

  • Get people to install your mobile app
  • Available Ad Formats: Photo, Video, Carousel

Mobile App Engagement

  • Get more activity on your mobile app
  • Available Ad Formats: Photo, Video, Carousel

Video Views

  • Tell a story using video
  • Available Ad Formats: Video

Reach and Frequency

  • Achieve predictable reach and greater control over message frequency
  • Available Ad Formats: Photo, Video, Carousel

Page Post Engagement

  • Get people to engage with your ad
  • Available Ad Formats: Photo, Video

Mass Awareness*

  • Drive mass awareness to a broad audience with guaranteed impressions
  • Available Ad Formats: Photo, Video, Carousel

*Available through Insertion Order only. Contact your sales partner for availability

Local Awareness

  • Reach people near your business and drive them into your store.
  • Available Ad Formats: Photo, Video, Carousel